Tried and tested youth-ageing skincare routine by MERUMAYA skincare


When I first started out as a Beauty Editor one of the first Indie brands I was introduced to was MERUMAYA® back in early 2013 or around that time and I instantly fell in love with the Melting Cleansing Balm. Because it literally does exactly what it says on the tin. And, that’s another reason I love MERUMAYA® products, there’s no hiding behind long scientific words or vague statements – it’s a brand that is totally transparent and speaks to its customers in a real and honest way.

The brand was created by Maleka Dattu. Maleka is a really inspiring, woman, mother and entrepreneur with an incredible knowledge of beauty products and ingredients.

So here’s my ultimate skincare routine:

First I start my skincare routine using my hero product the Melting Cleansing Balm which feels amazing on the skin. It’s full of natural Sweet Almond Oil and enriched with Vitamin E and literally melts from a balm to an oil-like texture that helps to cut through daily grime and stubborn waterproof makeup with ease. It makes your skin feel incredibly soft, smooth squeaky clean and deliver a radiant, healthy glow. 

Straight after cleansing, I apply the Iconic Youth Serum. This one is packed full of skin-loving ingredients like Hyaluronic Acid that provides skin with intense hydration boost which in turn helps to build collagen and improve skin’s elasticity to target the most common skincare concerns like fine lines and wrinkles. Literally just take a picture before you use it and you’ll see results in just 28 days. So there’s a little challenge for you. 

Next, I apply the Intensely Youthful Eye Cream – everyone needs a good eye cream. It’s the most delicate area of the face and this one is really effective as it’s loaded with anti-inflammatories, Omega 3, Hyaluronic Acid, and calming properties that reduce eye bags and puffiness. You get all that from just one powerful eye cream. 

Finally, apply the Youth Preservation Moisturiser SPF20. It is a rich formula and sometimes rich formulas tend to sting your face especially if you’ve got sensitive skin but this one doesn’t at all, it’s velvety-smooth and non-greasy. It’s packed with Hyaluronic Acid & Antioxidants and provides intense moisturisation and some serious skin protection. With continued use skin looks plumper and feels incredibly soft. I do prefer slightly higher SPF but this moisturiser is a real-go-to so look beyond that as it makes my skin look and feel great. 



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