Beauty community interview with Mark Booth, founder of AEOS Skincare brand, Active Energised Organic Skincare

MikeBooth1

You know when you come across a skincare brand and you think yourself ‘I just have to have-it’, well that happened when I found AEOS Skincare, which stands for Active Energised Organic Skincare. It’s not new, it’s been going for a good 10 years but it’s new to me and once I’d tried the products I must say I was very impressed.

The first thing that grabs your attention is the cool packaging- almost alien-like that is minimal, non-fussy, and uncomplicated – a major plus.

The brand is also totally transparent and uses natural organic ingredients combined with liquified crystals and gems and expertise to help supercharge skin to reveal a beautiful, healthy, and radiant complexion.

What I also love about interesting and different brands like this is finding out how it all started, so I caught up with co-founder Mike Booth to find out more.

[Sarah Sian] Tell us your full name & title…
[Mike Booth]
My name is Mike Booth and I am the Chairman of Aura-Soma Products Limited and principle of The Academy. I’m an international lecturer for the last 30 years. I have written five books on colour, I’ve been involved in the natural cosmetic industry for the last 30 years as well. I am very fortunate that I only have done what it is I have
loved to.

[SS] What inspired you to start your brand?
[MB]
In the early 80’s I got involved in manufacturing and helping with
the formulation of a range of natural cosmetics. This was a part of the
company I was working in. In 1991 I inherited the company from the innovator and owner of the company. The company is called Aura-Soma Products Ltd. We produce a range of colour related tools for conscious development.

These were brought into being by a blind pharmacist called Vicky Wall. They are unusual in that they are energetic products using herbs, plants and crystals as well as the colour component. So, the development of AEOS was a consequence of seeing how it is possible that not only this
energetic products used for self-massage, but also the possibility
that all of the understanding of crystal, gems, minerals, herbs,
plants and colour could also be brought to a more general audience as
a skincare system. It was an obvious conclusion to make the best of
what we had available of itself, unique in the combinations, into a
skincare system. AEOS is a reflection of that desire, to bring real
benefits to people, to their skin and to their well being.

We are still in the process of developing the product lines as we started with a few core products which are interestingly enough to be internationally acclaimed.

[SS] What is different about your brand to others out there?
[MB]
We believe that creating superior products that have the greatest
benefits for your skin begins long before the ingredients are blended
and poured into a bottle. That’s why the potency and pureness of our
ingredients are our priority and it’s intrinsically linked to the
biodynamic methods we adhere to on our 500 acre Shire Farm in
Lincolnshire.

By excluding all synthetic fertilizers and pesticides – while
adhering to strict biodynamic farming principles and respecting a
diverse ecosystem – we ensure there are no toxic residues in our
products. Such a holistic approach to cultivation results in a
balanced, happy and self-sustaining environment – where plants
thrive and reach their full and powerful potential – delivering
optimum nourishment to your skin.

Furthermore, AEOS products contain spagyric tinctures of liquid
gems and crystals prepared using ancient alchemical techniques over a
12 month period. Formed following the alchemical laws practiced by
Paracelsus – a pioneer in the history of spagyric medicine – and
paired with our cutting-edge skincare formulas, spagyric crystal
tinctures provide a truly unique approach to holistic skincare and
well-being. By separating, purifying, and re-combining materials, only
that which is most pure and beneficial is united in our spagyric
crystal tinctures supercharging our skincare to help deliver
therapeutic effects for body, mind, and soul alike.

[SS] What type of customer is the brand aimed at?
[MB]
AEOS is loved by those who wish to care for themselves in a more meaningful way. Not only those who appreciate the purity and
effectiveness of skincare made from organic and biodynamic plant
extracts, but also those who are aware of how the energies of crystals
can have a subtle effect on the body and mind. We carry stress on our
face so to use products that help to calm the stress, can have a
profound rejuvenating effect on the complexion.

[SS] If someone is new to your brand what product(s) would you
recommend they try first?
[MB]
Our Starter Kit is the ideal place to start, as it contains our
complete skincare collection. It provides you with an opportunity to
experience AEOS as it is intended, a complete skincare solution to
bring about noticeably visible results.

[SS] What insider skincare tips can you give to people in their
40’s & over
[MB]
For people in their 40s and over I would recommend our Ultimate
Regeneration collection
of Face Creams, particularly the TLC Renewal
Face Cream
or the Youthful Boost Face Cream. Both are formulated with
a higher percentage of our lovingly harvested biodynamic spelt oil,
harnessed using supercritical CO2 extraction methods to preserve
its full properties. Spelt is an ancient cousin of modern wheat and
is bursting with vitamins and proteins. Due to the way in which the
plant itself is grown, the spelt as an ingredient is very
‘available’ to the skin for optimal absorption.  

Our spelt oil is extremely rich in natural vitamin E and essential fatty acids and boasts excellent antioxidant, moisturising and regenerative
properties. As a result, it may be particularly beneficial for
prematurely ageing, very dry skin, or when the skin is subject to harsh
environments or extreme changes in temperature. The Youthful Boost
Face Cream
also contains shilajit renowned for helping to reduce the appearance of fine lines, with anti-inflammatory and anti-oxidant
properties that help to protect the skin from free radical damage and
cellular degradation.

[SS] As we go into winter and more and more people WFH, our skin is drier because of central heating – can you give us a winter
routine that will keep skin glowing?

[MB] AEOS skincare is particularly beneficial for the winter months. In fact, the most common feedback that we receive from our customers is …
“my skin has never looked and felt so hydrated.” Our pioneering
water methods is one key factor that allows moisture and water-soluble
botanicals to penetrate more easily through the semi-permeable
the membrane of the skin. This results is a more hydrated look and feel to your skin.

If your skin is in need of extra nourishment and hydration, we
recommend integrating our Hemp & Hydrate Face Cream to the daily
morning and evening skincare sequence as it’s ideal for the winter
months. It is non-clogging yet deeply hydrating and calming. The high
levels of gamma-linolenic acid (GLA) found in the biodynamic hemp oil
work to reduce inflammation and irritation (from central heating and
being indoors) while boosting the skin’s natural ability for
renewal.

[SS] Tell us more about your ingredients?
[MB]
We like to be in charge as much as possible for each step of the
process, from carefully tending the earth we cultivate, to extracting
the purest water and harnessing natural energies. A significant
portion of ingredients used in our products come from our own
Demeter-certified Shire Farm where we consciously follow biodynamic
methods to ensure maximum vitality of the soil, and therefore, maximum life-force and optimum qualities within each plant that we extract ingredients from. Any other ingredients come from carefully selected organic and biodynamic farms across the world. Our formulations are 100% natural, vegan and cruelty-free. We are officially certified by NATRUE.

[SS] Complete the sentence….A woman is her most confident when….?
[MB]
She feels balanced, harmonised and in touch with the deeper levels of herself.

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