For the love of…BY TERRY


Is it a makeup brand? Is it a skincare brand? It’s actually both! That’s right, my love, or rather an obession with BY TERRY cosmetics started about 6 months ago when I was looking for a new foundation.

If you haven’t heard of BY TERRY cosmetics, this award-winning beauty brand was created by leading industry expert Terry de Gunzburg. What makes Terry such a pioneer in beauty? Well, Terry created and developed the iconic YSL Touche Eclat highlighter and concealer pen. She then went on to launch her own BY TERRY range dedicated to helping women enhance their natural beauty with innovative makeup and skincare products that are infused with skin-loving ingredients including Rose. Why Rose? Terry has been obsessed with roses since she was a child and it was through this fascination that led to the scientific discovery that rose has anti-ageing and brightening benefits. 

Now you know how this luxury beauty brand was created, I’ve put together the 5 ultimate hero products from the range that you won’t be able to ‘live without’. 

First up is the Baume de Rose Pot which has been dubbed as the Rolls-Royce of all lip balms by Beauty Editors across the globe. Luxurious and super-hydrating with the power of essential Rose Wax (Terry’s signature ingredient) and protectants that shield against everyday aggressors to leave lips feeling kissably smooth, supple and soft. The velvety-rich texture glides on effortlessly and leaves a non-sticky finish with a subtle shine. Use alone or apply under lip products as a base for a smoother lip finish.

If one of your biggest beauty dilemmas is how to get a radiant complexion then these skincare heroes are a must-have. They are the BY TERRY Advanced Brightening CC Serum, in other words, radiance-boosting primers. These superior primers are also specially formulated with Rose Cell technology to help hydrate and brighten the complexion while the light-diffusing texture blurs blemishes and imperfections for a smooth and even finish. The added dose of Vitamin E protects and safeguards skin from ageing, environmental factors. Skin looks positively radiant, healthy and glowing. Available in 4 shades to suit every skin type.

Next on my BY TERRY hero list is a product that is as good as a real-life filter, it’s the Hyaluronic Hydra Powder. This loose translucent powder is infused with Hyaluronic Acid which intensely hydrates and locks in moisture so skin looks naturally glowing, radiant and plumper. This clever setting powder also has many makeup benefits by blurring minor imperfections, minimising pores, evening out the skin tone and controlling shine. Plus, this miracle setting powder can be used as an overnight treatment. Apply over your moisturiser to lock-in moisture and keep hydration levels at an optimum while you sleep so you can enjoy a fresher and more radiant complexion when you wake. Wow…can your current setting powder do all this? Plus, it’s now available as a tinted powder to suit your skin tone.

Trying to master the perfect eye look is one of the most googled beauty terms – especially a smokey eye. Help is at hand with the BY TERRY Ombre Blackstar Cream Eyeshadow Pen. This magic pen contains Tahitian black pearl extracts that glides effortlessly onto the lids so you can create a sultry and smokey eye with ease and confidence. Plus, the colour payoff is insane. Available in 5 stunning shades you can go nude for the day and vamp up the drama at night. 

View this post on Instagram

🥇 AWARD-WINNING dual-action LASH-EXPERT MASCARA – innovative twistable BRUSH. ⁠⠀ ☝️ Just one stroke for infinitely LONGER lashes. ⁠⠀ ☝️☝️ Twist the brush to add VOLUME. PROFESSIONAL results. FALSE-LASH effect. Clump-resistant. Flake-resistant. Smudge-resistant. Easily buildable. ⁠⠀ ⁠⠀ ⁠⠀ 🥇 LASH EXPERT MASCARA DOUBLE ACTION – Une brosse innovante deux positions. ⁠⠀ ☝️ En un mouvement vos cils sont infiniment longs. ☝️☝️ Tournez la brosse pour ajouter du VOLUME. Résultat PROFESSIONNEL. Effet FAUX CILS. Anti-paquets. Sans bavure. Facilement modulable. ⁠⠀ ⁠⠀ ⁠⠀ #lashexpert #blackmascara #mascara

A post shared by BY TERRY (@byterryofficial) on

Last but by no means least is the By TERRY Lash Expert Mascara. Now this is a real game-changer with its innovative twistable brush that lengthens and volumises. Position 1, helps to separate lashes and create infinite length with one brush stroke. Position 2, delivers spectacular lash drama by adding and intensifying volume. The creamy, buildable formula coats even the tiniest of lashes for an intense false-lash effect. Conditioning oils, waxes and Keratin nourish and strengthen lashes from breakages and promote lash growth. This lash-loving formula gives you the finish you’ve always wanted while caring for them too. What more could you ask for?

I know what you’re thinking, BY TERRY is more expensive than other brands but you are getting double the benefits – professional makeup results and skin-loving ingredients that really care for your skin. And, trust me, a little goes a long way so the products really last.

Visit the blog regularly. Review of the BY TERRY Eclat Opulent foundation and Terrybly Densiliss Concealer coming soon.

Shop all BY TERRY cosmetics


Share this article

1 Comment
  1. Sarah 10 months ago

    Testing Comment.


Leave a reply


Log in with your credentials


Forgot your details?


Create Account