Curate Beauty | Changing the future of beauty retailing during/after COVID-19

Curate

We are all experiencing uncertain times and venturing into scary unchartered territories both personally and economically.

Hospitality sectors and retail have taken a massive hit and we can only speculate at this stage how the economy is going to bounce back from recent events.

Bizarrely or thankfully (whichever way you want to look at it), Curate Beauty could be the solution to the future of beauty retailing especially as retailing as we know it will never be the same again.


WHAT IS CURATE BEAUTY?
Launched at the end of January 2020 by Samantha Freedman, 31 and Margot Vitale, 28 who have backgrounds in beauty journalism and luxury retail, they have used their experiences to reimagine the buying process – and if you ask me it couldn’t have come at a better time.

WHERE WE ARE…
Shops, high-street retailers, restaurants and bars are a no-go area and the only thing really keeping the economy just about breathing, is the world of digital.

WHY RETAILERS NOW NEED TO TURN TO DIGITAL MORE THAN EVER With bricks and mortar stores out of bounds, it’s time to turn attention to online businesses. 

‘Making a three-month revised plan for your business is key. While a drop in sales over the next few weeks is expected, sales will start to pick up as we become more certain of how long self-isolation will last’, says Samantha Freedman.  

GET WITH THE PROGRAMME
Curate Beauty have literally re-imagined the beauty buying model to offer you effective beauty buying solutions. They have negotiated the admin side of beauty buying for retailers and brands. Brands offer a 40% margin and Cure Beauty has created one set of T&Cs for review. By taking this tiresome step out of buying, both parties are able to save a considerable amount of time. As a result, Curate Beauty is the online solution to fast, easy and affordable beauty buying which can help struggling retail shops through the outbreak of COVID-19, and of course the aftermath. 

RE-THINK THE NEEDS OF THE CUSTOMER
Consumers will still be looking to support retail, and many still have disposable incomes, even if they’re being currently cautious at the minute, they will eventually feel the need to spend on self-care and wellness products rather than makeup. Consumers will also be trying their best to stay fit, healthy and of course, optimistic in this troubling time. As a result, new and relevant brands are going to be key.

HOW CURATE BEAUTY CAN HELP
Curate Beauty will introduce retailers to over 80 indie brands so retailers can adapt product selections to reflect new consumer needs, by browsing the Wellness, Self-Care & Love and Home & Living Curated Collections that are packed with hand soaps and sanitisers, at-home masks and treatments, supplements and tinctures to keep everyone healthy and feeling their best.

Curate Beauty provides flexible financing options, so retailers can pay for the stock over a three month period- that’s an incredible 90 days! We also aren’t charging a commission for a limited period, so using the site is completely complimentary for retailers. 

Curate Beauty offers FREE delivery is available to all UK retailers.  

Plus…sample packs are also available for any new retailers, ensuring a ‘try-before-you-buy’ scheme. 

It’s time to look forward and change online retailing quickly and for the with Curate Beauty.

For more information contact hello@curatebeauty.com.
Visit www.curate-beauty.com. Or follow @curate.beauty on Instagram 


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