Sarah Sian, Founder

I have 18 years of experience as a writer, editor and brand consultant across beauty, fashion and retail. I am so lucky to have worked with some amazing brands including Debenhams, L’Oreal, BY TERRY, Perricone and Harrods, to name just a few.

After seeing a rise in ageism, bullying and mental health issues on social media, at work and in relationships and my own own brush with ageism, it inspired me to set up this new and exciting ‘blog-comm’ that is dedicated to empowering women, especially those who feel they have become invisible after a certain age.

It’s a place that recognises you…the busy mums on-the-go, entrepreneurs who run a successful business, nurses who work tirelessly to look after others, visionaries who have fought to keep their ideas alive and single parents who juggle all aspects of life no matter what life throws at them.

So, instead of feeling invisible after thirtysomething, let’s be visible again with the help of each other. Start wearing glitter eyeshadow, carry off a bold lip and go heavy with the eyeliner…just wear it with confidence. After all, the beauty of beauty is that there are no rules. Beauty is fun so let’s all be kind and come together through our love of beauty to inspire, encourage and form beautiful new friendships along the way.

I especially want to give special recognition to non-fake influencers like Jane Cunningham founder of British Beauty BloggerSali HughesCaroline HironsLisa Eldridge, Tracy McAlpine creator of Fighting Fifty, @Stung_by_Samantha and the legendary to name just a few who I’ve followed because of how real and authentic they are.

Also, thanks to inspirational celebrities who are age-positive role models like Holly Willoughby, Davina Mccall, Caroline Flack, Fearne Cotton, Halle BerryJennifer LopezPriyanka Chopra JonasHelen Mirren, Lauren Hutton, Pauline Porizkov, Natalie Portman and Cindy Crawford alongside all the incredible mums (including my own), sisters, aunties, grandmas, and besties who look fabulous at 30, 40, 50, 60 and beyond. And, a huge salute to all my members and readers for being ‘you’.

@thebeautyagenteurs, we are pro-age, pro-beauty, pro-everyone and pro-women supporting women.

Also, @thebeautyagenteurs, YOU are the influencers, although I will feature professionals from the industry, this forum is mainly about ‘you’ so let’s get chatting and sharing. Join here now.

Plus, to show you how important your posts are, some of your tips, advice, pics and product recommendations will be featured and tagged on @thebeautyagenteurs Instagram putting you #Inthespotlight. Sign up now and get sharing. We will always get your permission before posting.

P.s. This site is monitored so please let’s embrace each other and #bekind


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